Brand Strategy & Identity
Positioning, purpose and personality, translated into an identity that feels inevitable.
- Brand strategy
- Naming
- Tone of voice
- Visual identity
- Brand guidelines
Your idea. Our commitment.
A boutique agency for branding, marketing, PR and business development, for brands that intend to be remembered.
THE MEANING OF MUMU
Mu. In Greek, it means mine.
MuMu began with two initials, Maria Mastronikola, and became a way of working. We take every idea in, question it and shape it until it feels as much ours as yours. Because when an idea is truly owned, it is carried through with conviction, care and purpose.
We own the work. You own the success.
SERVICES
Everything a brand needs to be seen, heard and chosen.
One team, from the first strategic question to the final photograph. Strategists, designers, photographers and communicators, working as one, so your brand speaks with a single, confident voice.
Marketing & Social Media
Strategies that turn attention into loyalty, and loyalty into direct revenue.
- Marketing strategy
- Social media strategy & management
- Content calendars
- Campaigns
- Influencer & VIP partnerships
PR & Media Relations
The right story, in the right publication, told the right way.
- Press releases
- Media relations
- Press events
- Reputation & crisis management
- Executive & chef profiling
Business Development
Growth by design: new partnerships, new markets, new revenue streams.
- Strategic partnerships
- Market entry
- Experience & itinerary design
- F&B and ancillary revenue
- Launch planning
Photography & Film
Our in-house photographers create imagery with the calm confidence of a great brand.
- Art direction
- Brand & hospitality photoshoots
- Food photography
- Videography
Websites & Collateral
Every touchpoint, considered, from your website to the menu on the table.
- Website design & development
- Presentations
- Print & stationery
- Menus
- Packaging
Sustainability & Corporate Communications
Purpose, clearly articulated. ESG and CSR stories that build trust with guests, partners and investors.
- Corporate communications
- Sustainability reports (GRI / SDGs)
- CSR programmes
- Forums & events
SELECTED CREDENTIALS
Experience with range.
A decade of shaping distinctive brands and guest experiences across hospitality, lifestyle and food & beverage, from strategic positioning to launch and long-term growth.
10+
YEARS OF CROSS-SECTOR EXPERIENCE
3
CORE SECTORS: HOSPITALITY, LIFESTYLE & F&B
3
MARKETS ACROSS EUROPE, GREECE & THE MIDDLE EAST
360°
STRATEGY, IDENTITY, COMMUNICATIONS & GROWTH
APPROACH
How we carry an idea through.
01
Listen.
We begin with your ambition, your guests and your market, and the questions no one has asked yet.
02
Own.
We take the idea in. Strategy, story and structure, shaped until they feel inevitable.
03
Create.
Design, photography, words and digital, crafted by one team under one direction.
04
Carry through.
Launch, media, partnerships and growth, followed closely, measured honestly, refined constantly.
EXPERIENCE
Brands our founder has shaped.
Over a decade inside five-star resorts, boutique hotels, Michelin-starred kitchens and fast-growing consumer brands, across Greece, Europe and the Middle East.
HOSPITALITY
- Auberge Resorts Collection, Santorini
- Varoulko Santorini, Chef Lefteris Lazarou ★ Michelin
- Aldemar Resorts
- Aldemar Academy
FOOD & CONSUMER
- Presso
- Tasty Brands, 14 delivery brands
- Sympossio Greek Gourmet Touring
- Sarantis · Mondelez · Calvin Klein, brand activations
SUSTAINABILITY & PARTNERSHIPS
- 1st Sustainable Hospitality Forum
LIFESTYLE & OTHER BUSINESSES
- Physio Step Up
- Mama Tribe UAE
- The ÔM Journey, Abu Dhabi
FOUNDER
Maria Mastronikola
Maria brings over a decade of experience across hospitality, lifestyle and F&B. She has led communications, sustainability and launches for resorts and consumer brands. At MuMu, she turns experience into ideas built to last.
CREDENTIALS
MBA Essentials, London School of Economics and Political Science · MA International Hospitality & Tourism Management, University of Plymouth · BA English Literature & Linguistics, National and Kapodistrian University of Athens · GRI Reporting, EY
LANGUAGES
English · Greek · German
AFFILIATE PARTNER
In partnership with WIRED Greece.
MuMu is an affiliate partner of WIRED Greece, a leading voice on technology, science, business and culture. Together, the two brands connect bold ideas with the world and believe the future belongs to those who make ideas their own.
CONTACT
Have an idea? We'll treat it like our own.
Tell us about your brand, your ambition and your timeline. Leave your details and we will personally be in touch within two working days.
BASED IN ABU DHABI · WORKING WORLDWIDE
Affiliate Partner of WIRED Greece